Albion Area Fair
This is the rebrand for the 79th Annual Albion Area Fair created during my time in the Beehive
This rebrand was a part of a team project in the Beehive Network at Pennwest Edinboro. Our goal was to create new branding for the 2024 Albion Area Fair. This included a new logo, poster design, book cover, and book layout guidelines. My primary role within the project was presentation lead. I was responsible for gathering all the materials from each team member and showcasing them within PowerPoints to the client.
Initial Logos
When the client described the goals of the fair and what they wanted the branding to accomplish, the team and I created these initial logos for the client to choose from.
Final Logo
After discussing, the client chose this logo for the final branding. We also included illustrative elements to help give a sense of the type of event the fair is.
Event Poster
After we completed the branding, we moved on to designing the event poster. We all had many different ideas on how to go about the poster. Some were more minimalistic, while others utilized the photographs the client gave to us. Below are a few of the concepts I explored for this poster.
The final poster utilizes a more silhouetted design that brings more emphasis on the logo and the information on the fair.
Growing the Future Booklet
This booklet showcases everything the attendants need to know about the fair. This includes events, activities, departments, and sponsors. For this booklet, our team focused on making the interior text legible and consistent with the new branding.
Completed: 2024
Institution: NWPA Beehive
Team Members: Sarah Mullarkey, Lindsey Beans-Polk, Anna Vanicek, Marlena Ciecierski
Art Director: Scott Gladd, Cass Reese